Art of Influence

Exploring the Benefits of Personal Brands for Founders

Why Founders Should Prioritize Building a Personal Brand to Fuel Business Success

Marketing Funnels vs. Sales Funnels

Navigating the Customer Journey from Awareness to Conversion

Understanding the Branding Pyramid: a Guide to Building a Killer Brand

Ellie the Elephant: The NY Liberty’s Marketing Marvel

Mascots have long been a staple in the world of marketing, serving as a lively and engaging representation of a brand. They offer a multitude of benefits to business organizations and we can appreciate the pivotal role they play in effective marketing strategies.

Jake from State Farm: Your Friendly Internet Neighbor

In 2020, actor Kevin Miles stepped into the role of "Jake from State Farm," a character who quickly became synonymous with the insurance company's brand. Since then, Jake has evolved into a a beloved cultural figure and a case study in effective content marketing.

Jabbawockeez: Building Global Brand Through Dance Content

This dance group has turned their collective artistry into a powerful brand, creating strong visual content that captivates audiences worldwide.